SlushBro gives established spirits brands a smarter, more scalable way to drive frozen cocktail volume at venues — with custom-branded machines, full logistics support, and zero capital outlay on equipment.
You've run venue activations before. You know how quickly the economics fall apart when you're managing equipment, chasing venues, and absorbing logistics costs that were never in the budget.
Purchasing a fleet of quality commercial slush machines at $3,500+ per unit is a capital commitment that's hard to justify — especially when machines sit idle between activations or get damaged in transit.
Your BDMs and brand reps are built to sell, not to manage the transport, storage, and maintenance of heavy commercial equipment across a national venue network. Every hour spent on logistics is an hour not spent on volume.
One machine fault, one week of downtime at a key venue, and the activation loses traction. Without fast replacement and responsive support baked into the model, consistency is impossible to guarantee.
SlushBro isn't a hire company that happens to work with brands. We're an activation partner built specifically for spirits brands that want to drive meaningful, measurable volume at venues — without owning or managing a single machine.
Every machine is branded to your specifications before it leaves our Melbourne warehouse. Lid strips, body panels, and signage — produced and applied in-house. Your brand is on show from the moment the machine arrives at the venue.
From inner-city Melbourne bars to venues in regional Queensland — we deliver, install, and manage machines across Australia. Scale your activation to 5 venues or 50 without adding headcount.
Delivery, installation, venue staff briefing, routine maintenance, spare parts, troubleshooting, and end-of-hire collection — all included in the monthly hire fee. No hidden costs. No logistical surprises.
Faulty machine? We dispatch a replacement unit directly to the venue within 2–5 business days. Your activation keeps running. Your brand keeps pouring.
Redirect the $3,500+ per-unit equipment cost back into your marketing budget. Flexible monthly hire terms — minimum 4 months, then month to month — mean you only pay for active activations.
Venues operate under agreed volume targets as part of the arrangement. That means your activation has structure, accountability, and a clear commercial outcome — not just brand presence.
A simple, structured path from initial enquiry to live deployment — with our team handling logistics at every step.
Tell us about your brand and what you've been trying to achieve. We'll come back with a tailored proposal within 24 hours.
We respond within 24 hours. For existing brand partners, contact your SlushBro account manager directly.
