For Spirits Brands

You've Tried Activating at Venues.
Now Try It Without the Compromise.

SlushBro gives established spirits brands a smarter, more scalable way to drive frozen cocktail volume at venues. Custom-branded machines, full logistics support and zero capital outlay on equipment.

The problem

You Know the Drill.

You've run venue activations before. You know how quickly the economics fall apart when you're managing equipment, chasing venues and absorbing logistics costs that were never in the budget.

01

The Equipment Model Doesn't Scale

Purchasing a fleet of quality commercial slush machines at $3,500+ per unit is a capital commitment that's hard to justify, especially when machines sit idle between activations or get damaged in transit.

02

Your Team Isn't a Logistics Operation

Your BDMs and brand reps are built to sell, not to manage the transport, storage and maintenance of heavy commercial equipment across a national venue network. Every hour spent on logistics is an hour not spent on volume.

03

Activations Lose Momentum Without Reliable Support

One machine fault or one week of downtime at a key venue is all it takes for an activation to lose traction. Without fast replacement and responsive support baked into the model, consistency is impossible to guarantee.

The SlushBro difference

The Activation Infrastructure You've Been Missing.

SlushBro isn't a hire company that happens to work with brands. We're an activation partner built specifically for spirits brands that want to drive meaningful, measurable volume at venues without owning or managing a single machine.

01

Custom-Branded From the Warehouse

Every machine is branded to your specifications before it leaves our Melbourne warehouse. Lid strips, body panels and signage are produced and applied in-house. Your brand is on show from the moment the machine arrives at the venue.

02

National Deployment at Scale

From inner-city Melbourne bars to venues in regional Queensland, we deliver, install and manage machines across Australia. Scale your activation to 5 venues or 50 without adding headcount.

03

Full-Service Logistics, Included

Delivery, installation, venue staff briefing, routine maintenance, spare parts, troubleshooting and end-of-hire collection are all included in the monthly hire fee. No hidden costs. No logistical surprises.

04

Uptime Guaranteed

Faulty machine? We dispatch a replacement unit directly to the venue within 2 to 5 business days. Your activation keeps running. Your brand keeps pouring.

05

No Capital Expenditure on Equipment

Redirect the $3,500+ per-unit equipment cost back into your marketing budget. Flexible monthly hire terms (minimum 4 months, then month to month) mean you only pay for active activations.

06

Volume That's Measurable

Venues operate under agreed volume targets as part of the arrangement. That means your activation has structure, accountability and a clear commercial outcome, not just brand presence.

How it works

From Brief to Pour in Under Two Weeks.

  1. 01

    Submit an Enquiry

    Tell us about your brand, your target venues and your activation goals. We'll respond within 24 hours with an initial proposal.

  2. 02

    Agree on Structure & Terms

    We'll align on machine numbers, target venues, volume expectations and hire terms. Flexible from 4 months with discounts for volume commitments and pre-payment.

  3. 03

    We Brand Your Machines

    Provide your artwork and our in-house team produces and applies your custom branding. Allow 5 to 7 business days from artwork sign-off to dispatch.

  4. 04

    We Deploy to Your Venues

    Full delivery, installation and staff induction at every venue. QR code operating guides on every machine. Your venue contacts are set up for success from day one.

  5. 05

    Volume Builds. We Handle the Rest.

    Ongoing maintenance, troubleshooting and servicing throughout the hire. You focus entirely on volume, visibility and brand performance.

Social proof

The Brands That Have Made the Switch.

Brown-Forman/ Amber Beverage/ Sazerac/ Spirits Platform/ Brown-Forman/ Amber Beverage/ Sazerac/ Spirits Platform/
300+
Venues activated across Australia
$0
Capital spend on equipment
$3,500+
Per-unit cost avoided per machine
2 to 5 days
Replacement unit turnaround
SlushBro
Enquiry

Let's Build Your Activation Program.

Tell us about your brand and what you've been trying to achieve. We'll come back with a tailored proposal within 24 hours.

We respond within 24 hours. For existing brand partners contact your SlushBro account manager directly.

24 hr
Response on every enquiry
5 to 7 days
Branding to dispatch
National
Deployment, every state
4 mo min.
Then month to month